Ariela Arancibia

Noble Desktop, New York City

UX research · Figma · interaction design · portfolio development

SUNY Old Westbury, Old Westbury, NY

Prior: A.S. Computer Information Systems, Nassau Community College (2002)

Enterprise Service Design & Product Design Case Study

• Led primary research with 65 participants across customers, field technicians, and operations, synthesizing interviews and survey data into one shared root cause: fragmented information, not long wait times.
• Quantified the gap — 58.3% of customers named an exact arrival time as the information they most wanted, and reported satisfaction rose from 3.1 to 4.6 out of 5 when updates arrived consistently.
• Translated research into product strategy through personas, journey maps, a service blueprint, information architecture, competitive analysis, and an MVP scoped to small and mid-sized service businesses — a segment enterprise field service platforms underserve.
• Defined an operational workflow architecture and functional workflow specification covering business processes, decision logic, user interactions, and system behavior across three stakeholder groups.
• Designed 29 interfaces across customer, technician, and dispatch roles, progressing from low- and mid-fidelity exploration to 19 high-fidelity screens that carried the research through to an end-to-end product experience.

Healthcare Service Design & Product Strategy Case Study

• Defined a home visit care model that pairs an on-site medical technician with a physician on live video, closing the gap between telehealth calls that cannot physically examine a patient and standalone nurse visits that lack diagnostic authority.
• Structured acuity-based triage that matches each visit to the least costly qualified clinician — technician or PCT for low-acuity assessments, RN where clinical judgment is required, NP or MD for diagnosis.
• Mapped distinct user groups, including the mobile medical professional, by situation, pain points, and core need to locate where the current system fails patients who cannot easily reach an office.
• Conducted competitive analysis across telehealth and home nursing services, positioning the platform on the simultaneous pairing of physical presence and remote diagnostic authority.

Product Strategy & Service Design Case Study

• Defined the product vision, business model, and feature roadmap for a bilingual care coordination platform connecting patients, caregivers, families, and care organizations.
• Designed scalable workflows, user roles, business rules, notification logic, and multi-tier product architecture supporting both consumer and enterprise users.
• Conducted competitive analysis and identified market opportunities, positioning the platform around bilingual accessibility, structured shift handoffs, and connected care coordination.
• Developed functional product requirements including notification logic, caregiver workflows, family dashboards, and enterprise operations to support future implementation.

Community Marketplace Product Design Case Study

• Explored a marketplace solution connecting customers, farmers, and local producers through product discovery, reservations, and community delivery.
• Identified opportunities through user research and problem reframing, shifting the concept from a farmers market directory to a connected local commerce ecosystem.
• Designed key user flows and mobile interfaces focused on product discovery, weekly availability, seasonal planning, and producer visibility.

• Co-founded a product and service design practice focused on digital products and service innovation.
• Established the company brand, website, and design foundation.
• Lead research, product strategy, service design, and UX/UI design across the practice’s in-house product concepts.

• Coordinated daily care for a patient with dementia, improving communication across family members and caregivers.
• Designed an Excel-based care tracking and shift-handoff system that inspired the OneFamily, OneCare (1F1C) product concept.

• Planned and delivered end-to-end event operations, coordinating vendors, schedules, budgets, and client communication.
• Managed multiple stakeholders, timelines, and changing priorities to ensure successful event execution.

• Managed patient scheduling, insurance coordination, billing workflows, and administrative operations in a fast-paced healthcare environment.

• Managed household operations including budgeting, scheduling, healthcare coordination, education planning, and logistics, while completing formal UX/UI training and building a design portfolio.