Ariela tudio

OneCare at Home · Case Study

Concept ExplorationSame as Your Doctor’s Office. But at Home.

Why do I have to drive to a doctor’s office
when I can barely get out of bed?

If getting to care is part of the problem, what would happen if care came to the patient instead? From there, I started following the people, the questions, and everything that would have to happen around the visit to see where the pieces lead.

A pencil drawing of a bedside table beside a rumpled, empty bed. On it are a glass of water, a tissue box with used tissues, a thermometer, a prescription bottle with spilled pills, a set of car keys, and a handwritten note reading Doctor 10:30. Slippers sit on the floor under the table.
I don’t look for answers, I look for better questions.

Scroll to explore

01

Before I Researched, I Mapped the Problem

Breaking it apart

Some patients struggle to physically reach care. Families and caregivers are left coordinating appointments, transportation, insurance, prescriptions, and providers. Telehealth removes the travel, but it also removes something important: the ability to physically examine the patient.

That made me wonder if the problem wasn’t just where healthcare happens, but How it happens.

A chalkboard drawing seen from behind a woman with her hair in a bun, three thought bubbles above her head reading What if, But if, and And then.

02

Then Came the What Ifs

Asking what if

What if

What that would mean

What if basic medical care could come to the patient?

Access

Care could happen at home.

What if every visit didn’t require a doctor?

Matching

Send the right professional for the need.

What if telehealth had a physical presence?

Presence

A nurse could become the doctor’s eyes, ears, and hands.

What if the visit wasn’t the end of the experience?

Continuity

Labs, results, prescriptions, and follow-up could stay connected.

Once I stopped assuming the doctor had to be in the room, the idea started to open up. If different parts of care could happen in different ways, what actually needed to be there, and what could be connected from somewhere else?

If healthcare itself is not the problem, what if I design the experience around the person instead?

A pencil drawing seen from inside a home’s entryway. The front door stands open and a woman in scrubs with a stethoscope waits on the step holding a doctor’s bag, a sunlit street behind her. Inside, in the foreground, an armchair with a knitted blanket over the arm, a side table with a mug, reading glasses and a framed family photo, and a pair of slippers on the rug.

03

Who Would This Actually Help?

Counting who it touches

As the questions grew, so did the number of people I could see using it.

The problem wasn’t limited to one user. There were needs on Both Sides of the Service.

Two columns of people. Under Trying to Get Care: the Elderly or Disabled Patient, who wants care without the difficult trip, and the Busy Working Parent, who wants care without losing half a day. Under Trying to Make Care Work: the Family Member or Caregiver, who wants a way to coordinate care even from somewhere else, and the Flexible Medical Professional, who wants extra income, flexible hours, or work outside a full-time role. Underneath, in red handwriting: different people, different needs.

04

A Possible System Started to Form

Sketching the service

Bringing care home raised another problem: not every need requires the same professional. A blood draw, an ultrasound, and a diagnosis require different skills, so sending a doctor to every visit wouldn’t make sense.

Telehealth has the doctor, but no hands. A nurse has the hands, but not always the authority to diagnose. Put Them Together.

A handwritten card reading remote doctor plus on-site nurse equals the nurse becomes the doctor’s hands.

Match the need to the professional.

  • Simple testMedical technician or phlebotomist
  • Clinical careRegistered nurse
  • ImagingSonographer
  • DiagnosisNurse practitioner or physician
A pencil illustration of a nurse listening to a patient’s chest with a stethoscope while the patient lies in bed. On the bedside table a tablet is propped up showing a physician joining the visit by video, beside an alarm clock, a glass of water, a handwritten notebook with a pen, and a labelled apothecary bottle.

05

Then I Started Thinking Beyond the Visit

Following the experience

Once I looked at the service from each person’s point of view, the visit itself was only part of what they needed. Each person had a different question the experience would have to answer.

The visit could solve the medical need. But the experience had to solve everything else.

User

Their question

What they need

Patient

How much is this going to cost?

Clear pricing before booking.

Family / Caregiver

Can I arrange care for my mom from another state?

Stay involved from far away.

Busy Working Parent

Can a nurse come between my meetings?

Care without losing half the workday.

Medical Professional

Can I make extra money without taking another full-time job?

Flexible work on their schedule.

06

But These Were Still Assumptions

Naming what I don’t know

By this point, I had identified the problem, the people it could affect, and a possible way the service could work. But none of that meant people actually wanted it. I had followed the logic as far as I could. Now I needed evidence.

Time to Research.

I still didn’t know

  • Would patients actually want medical professionals coming into their homes?
  • Would families trust someone they booked through a platform?
  • Which services would people actually use at home?
  • Would transparent pricing and insurance information affect their decision to book?
  • Would people see value in a nurse + video doctor visit?
  • Would medical professionals want to work this way?
  • And was I solving the right problem in the first place?
An open doctor’s bag with its instruments laid out and labelled by hand. A stethoscope: listen, not just in the office. A blood pressure cuff: check vitals at home. A thermometer: assess in the moment, where they are. A sample jar: test, collect here, process elsewhere. A tablet showing a physician on video: connect, keep the doctor in the visit. A prescription pad: treat, prescriptions that follow through. Along the bottom: different parts of care, connected around the patient.