Everything started
with a notebook.

My journey into Service Design began unexpectedly. After 19 years of being a stay home mom, I became a caregiver by chance for a patient with dementia. The first day that I arrived at her house, I saw a messy notebook on the counter. The information was inconsistent, difficult to follow, and scattered across multiple pages. Having a background in MIS, that notebook immediately caught my attention. My solution was simple: I created a spreadsheet not only for her medications, but also for her daily routine, exercises and caregiver observations.

This was my turning point, here I started my journey of rediscovering my professional path. Returning to work after two decades it's not easy, I needed an upgrade. After exploring different career paths, I discovered UX Design, and I realized it provided the bridge between my interest in people and my background in systems, and what began as a search for a new direction, quickly became a realization that my strongest skill wasn't MIS, or UX alone, but Service Design which includes people, infrastructure and processes.

While on the Figma Bootcamp, I had to create user cases, and in that process my mind went from 0 to a 100%, and all the studies that I did in the University 20 years before came back to life. What I thought was forgotten, was just hidden in a part of my brain. As I analyzed my work, I noticed that every project followed a similar pattern. I naturally mapped the relationships between users, service providers, and the organizations supporting them.

Through these projects, I discovered that my strength lies in understanding how people, processes, and information work together, identifying where things break down, and designing solutions that improve coordination, visibility, and the overall service experience.

What motivates me most is the opportunity to make a meaningful impact. Whether the challenge involves healthcare, telecommunications, local communities, or another industry entirely, I am drawn to problems that affect people's daily lives. My goal is not simply to design products or services, but to create solutions that reduce frustration, improve experiences, and make life a little easier for the people who rely on them.